Kevin Lyle
Assistant Director of
Marketing & Promotions
THE LYle FILE
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Profile:
Kevin Lyle enters his second year as the Assistant Director of Marketing and Promotions for Radford Athletics.
His duties at Radford include assisting with the development and implementation on marketing and promotions plans for all 19 Highlander sports. Lyle is responsible for working within the Radford community to coordinate various promotional nights. he also works with local businesses to garner promotional giveaway items.
In addition, Lyle assists in the implementation of several game-day tasks, including PA scripts, promotional events, pre-, in- and post-game activites and game operations. He also oversees work study students that assist with game-day events.
Prior to coming to Radford, Lyle spent two years at Georgia, working as a marketing/development assistant while studying for his Master's Degree. His duties included working as the coordinator for marketing/promotions project to improve service and experiences at men’s basketball games. He also assisted with coordination of UGA Athletic Association Scholarship Endowment Dinner including contacting all donors, athletes, and coaches and processing all endowment scholarship packets.
Lyle, a native of Staunton, Va., received his Bachelor's Degree from Virginia Tech in 2002 and completed his Master's Degree work at Georgia in 2004.